Who are they?
What view?
Bio
To inform
To Persuade
To Convince
Specific people?
Intended for anyone?
The time and place
relating to
What all can we get out?
Spark or catalyst
Motivation for this piece
Impact?
CAT
Deep diving
Understand
Analyzing
Moves made
Rhetorical choices
Analyze the structure
Ethos(…..)
Logos(…..)
Pathos (…..)
The attitude
Consistent?
Shift?