Stereotype:
An oversimplified, general set of ideas that we have about others.
Prejudice:
A RIGID set of attitudes or beliefs towards a particular group of people.
Discrimination:
The way an individual acts based on their prejudices towards others.
William + Best Aim:
To investigate the extent of sex stereotyping globally
William + Best Method:
Participants from 30 different countries were given a questionnaire containing 300 characteristics and asked whether they were male, female or both gender characteristics.
William + Best Result:
The answers globally remained very similar.