What are the three categories of stakeholders in UX research?
- Business
- Engineering
- UX people
Who are Business stakeholders?
People such as upper management, product managers, marketing people, and salespeople- either in your company or in your client’s company.
The support of upper management is invaluable to ensure that you have the time and resources needed for your research and that the company will invest in any design changes that might follow from your research.
Who are Engineering stakeholders?
Developers, quality assurance people, and technical/customer support.
Engineering stakeholders can give you information about technological limitations and possibilities.
Developers are the one who must implement any design changes that might come from your research project.
Who are UX stakeholders?
Designers and researchers working on the project, as well as the technical writers who write the user guidelines.
They are the ones who also need the results of your research and whom you must agree with on the design direction of the project.
UX stakeholders will be able to provide you with more knowledge about your project and with different angles on the user experience.
What are Tomer Sharon’s three stakeholder categories?
- Business
- Engineering
- UX People
Sensitivity to the user experience early-on have demonstrated reductions in the product development cycle by over ____%.
33-50%
____% of projects fail due to lack of user acceptance.
70%
___% cite effective user adoption as key vs ___% software functionality.
72% and 16%
What are the 5 proven ROI gains from UX?
- Overall revenue/conversion boost(loyalty)
- Lower support calls (cost)
- Reduced Development Waste (efficiency)
- Increase Customer Satisfaction (also B2B)
- Reduces the risk of building the wrong thing!
UX Statistics to sell UX to your boss: Spend $1 on _____ or $10 to change ____ or $100 to change something in ________.
1:10:100 Rule for Change
UX, Design, Development
Get to the bottom of your oganizations ____ and _____ to make a difference.
Beliefs and Values
What’s the #1 motivator to change stakehodlers mind?
Competitor Stories
A list of ROI factors
- Increased customer loyalty
- Customer satisfaction, measured through polls, surveys, etc.
- Increased customer retention
- Increased employee retention
- Strengthened Brand Loyalty
- Reduced time to market (production/development)
- Improved leadership position
- Improved job performance
- Savings in labor costs
- Reduction in inventory
Web Analytics ROI
- Increased conversion rates
- Increased revenue (sales)
- Increase in registrations
- Increase in return visitors/visit time
- Improved lead development/qualification
- Cross-sell/up-sell rate increases
The facts of user interface of software
47-66% of project’s total code
40% of the development effort
80% of the unforseen fixes requred (the other 20% are bugs)
Cost Benefit Analysis
Estimate the costs and benefits of specific activites and contrast with the liekly costs of not conducting the activites.
