Star Reports

Question 1

Strong Occupancy and Average ADR Index

Answer 1

1. Guests perceive strong value at current rate structure

2. Book at higher rates

Question 2

Average Occupancy and Strong ADR Index

Answer 2

1. Guests perceive strong value at current rate structure

2. Increase discounted offerings during slack demand periods to fill more rooms

Question 3

Strong occupancy and Strong ADR index

Answer 3

1. Guests perceive strong value and property’s market position is strong
2. Increase rates (and service levels) during periods of highest demand to maintain and expand market dominance

Question 4

Weak Occupancy and Average ADR index

Answer 4

1. Guests do not perceive strong value

2. Carefully reexamine marketing efforts and service levels

Question 5

Average Occupancy and Weak ADR index

Answer 5

1. Guests only perceive value at reduced rates

2. Carefully evaluate physical facility and service levels

Question 6

Weak Occupancy and Weak ADR index

Answer 6

1. Poor guest perception of product and service levels

2. Reexamine marketing efforts, product service levels, facility quality, brand affiliation