Explain social categorization
What are basic social categories?
Information which is easily observable for categorization (ex. gender, race, age)
What is the function of basic social categories?
Explain intersectionality/subtypes
What is bottom-up processing’s influence on categorization?
Categorization based on the observable characteristics of an individual
What is top-down processing’s influence on categorization?
Categorization based on prior knowledge people have stored in memory and their expectations about interactions
Define prototypicality
Extent to which physical features match basic social category
Explain body cues as bottom-up’s influences on social categorization
Explain the categorization of ambiguous faces (bottom-up influences)
Explain stereotypes as top-down’s influences on social categorization
The content of stereotypes that people have can affect categorisation (ex. gender-atypical vs typical characteristics observed in faces are used to infer sexual orientation (Freeman et al., 2010))
Explain situational influence as top-down’s influences on social categorisation
Explain prejudices attitudes as top-down’s influences on social categorisation
Examples:
- Racist attitudes = focus on race when categorising
- Sexist attitudes = focus on gender when categorising
Name examples of where people learn stereotypes from
What are the psychological processes that form stereotypes?
Explain the Social Role Theory
Explain the Illusory Correlation
What is the media’s influence on stereotypes?
What is advertising’s influence on gender stereotypes?
Define stereotype knowledge
Extent to which a person is familiar with the content of a stereotype
Define stereotype endorsement
Extent to which someone is personally believes the societal stereotype accurately describes a social group
Define stereotype activation
Extent to which a stereotype is accessible in one’s mind
Define stereotype application
Extent to which one uses a stereotype to judge a member of the stereotyped group
Explain the activation-application process of stereotypes
Describe the progression from categorisation to activation