Stereotyping

Question 1

What is Stereotyping?

Answer 1

• oversimplification of something that is more complex than portrayed
• labels used to portray a group in a specific light
• there is caused-based advertising
• some companies capitalise on a movement to capture the audience

Question 2

Why is stereotyping used?

Answer 2

• to speak to a specific demographic based on historic appeal

Question 3

How to evolve stereotypes?

Answer 3

• brand can focus on a smaller niche

- consumers buy from companies that shed positive light

Question 4

How are children in advertising portrayed?

Answer 4

• parents to see the child is happy
• ## perfect family captures middle class families

Question 5

The effect of stereotypes through the eyes of a child

Answer 5

• learning about beauty standards and body image is harmful at a young age

Question 6

How can the company avoid stereotypes?

Answer 6

• ban specific products that inflict harmful stereotypes

- promoting women in female advertising for correct representation

Question 7

Why are ads constantly judged?

Answer 7

intent and messaging determine whether or not the ad is appropriate