How much of space should be selling space? What makes up non-selling space?
65-85%
non = bathrooms, storage space
What are building functions
- stairs/elevator
- bathrooms
- doors walls
- aisles, interior stuff
What are the different options for grouping assortment into depts? hwich is the guiding principle?
- Product Complemenarity (skates near pucks and sticks)
- Vendor (gucci section, prada section)
- Service Needs (sharpening near skates area)
- Lifestyle (teen secction vs women section)
- Price Points (discount in basement / at back)
guiding = how customers think / what they expect for that kind of store
what are the diff bases for space allocation?
A. Sales Productivity Ratios = Sales per square foot, turnover, return on investment (choose based on constraining factor)
B. Model Stock Approach = Space needed for desired positioning (what customers expect)
what are the floor plan/flow options?
- grid = High volume, low price, routine, convenient, not exciting or suitable for browsing (grocery store!)
- controlled flow = forced past merch, more impulse buy (ikea)
- free flow = Encourages browsing, impulse. Less convenient/more time consuming, broad view of merchandise (clothing store)
What is good for sightlines? Examples
something nice to look at that draws people in :) (windows, big display, art)
can see pretty lighting section of home improvement store straight from entrance
what are desination points?
points in store where most cistomers go on their visit (grovery = meat, milk, bakery, produce)
–> spread out to get people to go through whole store, on perimiter in grocery store
dont want dead ends!
whats important to cinsoder for the shopping experience>
its a recreational consumption activity!
crucial for restaurants, airlines, malls, etc.
–> need be aware of curb appeal
what need to consider for lighting? why bright lights at cosmetics stores?
artificial vs natural - should try for more natural
functional and aesthetic
Why cosmetics: ppl wanna test, to highlight insecurities, see products easier
what are the characteristics of colour? how choose a palette?
- Hue: Name and Warmth
- Value: Light or Dark
- Intensity: Bright or Dull
- Complementary
palette: a) analogous oclours, b) complementary colours (opposite on wheel), c) based on nature
What important to consider when choosing coloru?
how they look against each other and other colours - for visibility/contrast and aesthetic
waht are 7 impirtant factors for display/presetntaiton?
- Visual Balance
- Emphasis = some things end up emphasized naturally
- Proportion
- Rhythm = small and big balanced
- Harmony
- Selection
- Plants
what other senses should be paid attention to?
all of em!
sight = demonstrations, activities
hearing = music that matches products and vibe
smell = pleasant scents, distinct
taste = samples
touch = nice things to touch lol idk
