What are internal audits?
Problems and characteristics within a business e.g. People Marketing Operations management Financial
What do internal audits do?
Allow a business to assess its strengths and weaknesses in relations to each department and competitors as a whole.
What are examples of external audits?
Political influences Technological change Law Social issues Competition
What do external audits do for a business?
Looks at opportunities open and the constant changing environment
What is Porters 5 Forces?
A system for analysing the level of competition in an industry as well as measuring how profitable a business is.
What are Porters 5 forces (factors) which he identified?
Power of customers (top left) Power of supplies (top right) Intensity of rivalry (middle) Threat of market entry (bottom left) Threat for substitutes (bottom right)
What does porters generic strategies do?
Show how companies can achieve a competitive advantage in their industry
Draw a labelled diagram of porters generic strategies
draw it hun