Year
1956
Aim
To investigate incongruent writing and its effect on speed of processing
Method
Using colour blocks and incongruent colour writing, participants had to say out loud as quickly as possible all the colours on the page. A repeated measure design was used and participants were asked to read the colour specified by true work and NOT the colour of the word
Results
It was found that incongruent writing was read at a much lower speed than the control colour blocks
Conclusion
Due to our knowledge of colour being automatic processes, this it referee when incongruent writing is shown and therefore decreases the speed of processing