What is Structuralism?
The study of underlying structures in culture
Structuralism seeks to understand the frameworks that shape cultural phenomena.
Define Binary Oppositions.
Pairs of contrasting concepts
Examples include good vs. evil, light vs. dark.
What is a Mytheme?
A fundamental unit of a myth
Mythemes are the building blocks of myths, similar to morphemes in language.
What are Cultural Codes?
Socially agreed-upon systems of meaning
Cultural codes help to communicate shared meanings within a society.
What does Ideological Reading involve?
Interpreting a text in terms of ideology
This approach examines how texts reflect and shape ideological beliefs.
Define Deconstruction.
Analysing a text to reveal its contradictions
Deconstruction aims to uncover the instability of meaning in texts.
