What is sensation?
Stimulus detection
Our sense organs translate environmental stimuli into nerve impulses.
What is perception?
Making sense of what our senses tell us
Organizing the stimulus input and giving it meaning.
Define transduction.
Characteristics of the stimulus are converted into nerve impulses
There are more than just 5 senses: balance, temp/pain/pressure & immune system are all sensory systems.
What is synesthesia?
Condition in which the brain mixes up senses
Example: Sounds have colors.
Who is known as the father of psychophysics?
Fechner
Psychophysics studies the relation between physical stimulus and physiological response.
What is the absolute threshold?
Lowest intensity at which a stimulus can be detected 50% of the time
Varies depending on fatigue, expectations, etc.
What does signal detection theory state?
Situational factors can influence sensory judgments
Lower threshold means better sense.
What is the difference threshold?
Smallest difference between two stimuli that can be detected 50% of the time
Also known as Just Noticeable Difference (JND).
State Weber’s law.
Difference threshold is proportional to magnitude of stimulus
Breaks down at extremely high and low intensities.
What is Fechner’s Law?
S = k log(I)
Sensation increases with the logarithm of intensity.
What is Steven’s Power Law?
S = k log(I)n
More predictive across a variety of sensations.
Define sensory adaptation.
Reducing sensitivity to a constant stimulus
This is why a concert seems painfully loud when you walk in but normal by the end.
What is subliminal perception?
Perception below the absolute threshold
No evidence that subliminal stimuli influence consumer behavior.
What is the function of the cornea?
Focuses the light
It is the outer layer of the eye.
What is the role of the pupil?
Contracted by the Iris
It regulates the amount of light entering the eye.
What does the lens do?
Fine tuning of focus
A lens that is too long causes myopia (nearsightedness).
What is the retina?
Lines the back of the eye
Contains many layers and is crucial for vision.
What is dark adaptation?
Progressive improvement to light sensitivity under low illumination
Cones reach max adaptation in 10 mins; rods regenerate slower but become more sensitive.
What is color-deficient vision?
Dichromat - color blind to one of RG or BY; Monochromat - sensitive only to BW
Refers to different types of color blindness.
What does frequency refer to in hearing?
Number of sound waves per second (Hz)
Frequency determines pitch.
What is the amplitude of sound?
Vertical size of the waves (db)
Amplitude determines loudness.
What is conductive deafness?
Problems with the mechanical system that transmits waves to the cochlea
Hearing aids can help with this type of deafness.
What are taste buds?
Chemical receptors concentrated along the edges and back of the tongue
Each is more responsive to one or two basic taste qualities.
What is the olfactory bulb?
Forebrain structure above the nasal cavity
Specific odors excite specific portions of it.