Super Human

Question 1

Target audience - channel 4 viewers

Answer 1

• 16-14 year olds
• fans of sport
• desire to see inclusivity

Question 2

Target audience of super human

Answer 2

• appeals to those with taste and interest of culturally diverse society
• make audience want to understand their struggles and experiences
• reformer - wants to be socially aware - exampines own misconceptions of disability
• reached 20 million target audience

Question 3

Context

Answer 3

• Promote tokyo paralympics by Bradford young, got Oscar nominated, first African American cinematographer
• created by channels 4 creative in house (4 creative) and produced by serial pictures and somesuch
• shoes and explores sacrifices made and trials endured by Paralympics athletes in preservation for Tokyo Paralympics

Question 4

4 creative

Answer 4

AIM to change perspectives on people with disabilities and show their hard work and show they have lives just like average people - took ‘super’ out of human
Advert addresses minority and different social groups - give voice to those who aren’t positively represented groups

Question 5

Channel 4

Answer 5

• Purpose to create change through entertainment by representing unheard voices - offer independent & distinctive universal content reflecting interests of different communities
• show reality
• avoid negative stereotyping (pitying victims)
• show different views of lives of real people and their challenges

Question 6

Advert conventions - MOA

Answer 6

How a text communicates with audience

Question 7

Advert conventions - soft sell

Answer 7

Method of sale ship/advertising that uses subtle persuasion

Question 8

Advert conventions - hard sell

Answer 8

Technique of aggressive adervtising

Question 9

Advert conventions - demonstrative action

Answer 9

Product being used for intended purpose to showcase ability

Question 10

Codes and conventions of charity adverts

Answer 10

AIM to have impact on audience, take notice
Need to be memorable and hard hitting
Rely on audience to feel guilty and spread awareness

Question 11

Comparison fatigue

Answer 11

Audience tired of seeing same advert over again
Too much guilt to make audience counterproductive and not want to donate

Question 12

Stuart hall reception theory

Answer 12

PREFERED - accept ideologies of superhuman and intended meaning, use of real people makes audience relate or empathise
NEGOTIATE - may feel distant from sport event, may be open to positive approach and examine misconceptions
OPPOSITIONAL - come from those who don’t support channel 4, may be older, not regular viewer, not interested in sport

Question 13

Cultivation theory

Answer 13

Media we consume distorts, shape, influence our perception of reality
Repitition reinforces values of adverts (give a voice, accept view)
AIM to raise awareness, audience may question assumptions, offer refreshing , realistic perception