Super.Human Product Context

Question 1

Why was the advert created?

Answer 1

• The advert was created to promote the paralympic games.

Question 2

Who devised and created the advert?

Answer 2

• Devised and created by 4Creative.

Question 3

Who produced the advert?

Answer 3

• Produced by Serial pictures and Somesuch (a global production company)

Question 4

What number campaign is this advert?

Answer 4

• Third campaign for the Paralympics.

Question 5

Who are 4Creative?

Answer 5

• 4Creative is Channel 4’s creative agency.

Question 6

What was the decision made about ‘Super.Human?’

Answer 6

• Decision made to change the focus of a previous campagin ‘Meet the Superhumans’ and instead emphasise the ‘Human’ rather than ‘Super’.

Question 7

Director of the advert

Product context

Answer 7

• Bradford Young
• First African American to be nominated for 2017 film ‘Arrival.’
• Oscar nominated.