encompasses any measurement procedures that involve asking questions of respondents.
Survey research
The types of ——— can vary on the span of time used to conduct the study.
Survey research
is conducted to collect insights from a target audience at a particular time interval (e.g. retail, education, healthcare, SME businesses, etc.).
Cross-sectional survey research
involves conducting survey research over a continuum of time and spread across years and decades (e.g. respondent behavior, preferences, attitudes).
Longitudinal survey research