SWOT

Question 1

SWOT advantages

Answer 1

• makes you understand your business better
• deter threats by identifying the threats
• able to address weaknesses
• capitalise on opportunities
• develop business goals and strategies for achieving them
• no need for an external consultant to make one

Question 2

SWOT disadvantages

Answer 2

• only one aspect of the business planning process - = still a need to conduct more in depth research and analysis
• doesnt cover those that are a both a strength and weakness i.e. good location but expensive
• product lots of information but not all of its useful
• doesnt prioritise issues
• doesnt provide solutions