1
Q
What does SWOT stand for?
A
S - Strengths
W - Weaknesses
O - Opportunities
T - Threats
2
Q
S - Strengths
A
- What features of our brand are better than the competitors’?
- What positive perceptions do consumers have of our brand?
3
Q
W - Weaknesses
A
- What’s better about the competitors’ brand?
- What negative perceptions do consumers have of our brand?
- What are we bad at?
4
Q
O - Opportunities
A
- What are the newest trends in the market?
- Are there any developments in technology that will enhance the brand
(i.e product development, distribution)? - How can I gain market share?
5
Q
T - Threats
A
- Are new regulations going to influence our brand?
- Do the competitors have a unique
selling proposition (i.e. patent or exclusive supplier, etc). - How could I lose market share
Substitutes?
