1
Q
What is evidence of Strengths and Weaknesses?
A
- Market share (%)
- Profitability (Operating Profit %)
- Efficiency (Unit Costs)
- Brand recognition
- Market Capitalisation (Value + Growth)
- Reputation for quality
1
Q
What is a SWOT analysis?
A
- Helps a business assess its strengths, and the nature of its internal and external environment
2
Q
What do Opportunities and Threats include?
A
- External variables to the business
-PESTLE
3
Q
What are the Strengths of using SWOT?
A
- Logical structure
- Focus on strategic issues
- Encourages analysis of external environment
4
Q
What are the Drawbacks of using SWOT?
A
- Too often lacks focus
- Independent?
- Soon become out-of-date
