swot analysis

Question 1

what is swot analysis

Answer 1

• strengths
• weaknesses
• opportunities
• threats

Question 2

what could strengths be in a business

Answer 2

• technological skills
• leading brands
• distribution channels
• customer loyalty/relationships
• production quality
• scale
• management

Question 3

what could weaknesses be in a business

Answer 3

• absence of important skills
• weak brands
• poor access to distribution
• low customer retention
• unreliable product/service
• sub scale
• management

Question 4

what are opportunities in a business

Answer 4

• changing customer tastes
• technological advances
• changes in government politics
• lower personal taxes
• change in population age
• new distribution channels

Question 5

what are threats in a business

Answer 5

• changing customer base
• closing of geographic markets
• technological advances
• changes in government politics
• tax increases
• change in population age
• new distribution channels

Question 6

assessing strengths and weaknesses

Answer 6

• competitive advantages
• role of benchmarking
• key performance indicators

Question 7

Likely evidence of strengths and weaknesses

Answer 7

• market share
• profitability
• efficiency
• brand recognition and loyalty
• market capitaislaiton
• reputation for quality

Question 8

evaluating strengths and weaknesses

Answer 8

• important to focus only the most important
• is the judgement made reliable