SWOT analysis

Question 1

What is a SWOT analysis?

Answer 1

It is a structured decision making model that looks at internal strengths and weaknesses and external opportunities and threats

Question 2

What are reasons for making a SWOT analysis?

Answer 2

• Analyse internal areas (for improvement and where is performing well)
• Analyse external areas (to see if they can be improved and made more profitable)
• Gives better information
• Reduced rash decisions

Question 3

Advanatges of a SWOT analysis:

Answer 3

• Idenfity (strengths), (weaknesses), (opportunities) and (threats)
• Time is taken so no rash decisions are made

Question 4

Disadvantages of a SWOT analysis:

Answer 4

• Very time consuming
• Structured process that can stiffle creativity
• Generates many ideas but doesn’t help pick one
• Reflects opinions of those who carried it out so may be bias
• Information could potentially be outdated