1
Q
What is SWOT analysis?
A
It is an analytical tool used by a business to identify internal competitive strengths & the nature of its external environment.
2
Q
Strengths
A
What a business is good at and should be harnessed.
3
Q
Weaknesses
A
What the business does poorly and should eliminate.
4
Q
Evidence of Strengths and Weaknesses
A
- market share
- profitability
- efficiency
- brand loyalty
- market capitalisation
- reputation for quality
5
Q
Opportunities
A
Options a business may exploit to enjoy future success and should be seized
6
Q
Threats
A
Hazards that have the potential to damage business performance and should be mitigated.
7
Q
Benefits of SWOT analysis
A
- logical structure
- focuses on strategic issues
- encourages analysis of the external environment
8
Q
Drawbacks of SWOT analysis
A
- too often lacks focus
- can quickly become out-of-date
Business Theme 3
flashcards
Decks in class (15)
# Cards
-
Corporate Objectives 3.1.17
-
Theories of Corporate Strategy 3.1.220
-
SWOT analysis 3.1.38
-
Impact of external influences 3.1.415
-
Growth 3.2.15
-
Mergers and Takeovers 3.2.213
-
Organic growth 3.2.35
-
Reasons for staying small 3.2.45
-
Quantitative sales forecasting 3.3.15
-
Investment appraisal 3.3.27
-
Decision trees 3.3.35
-
Critical path analysis 3.3.47
-
Corporate influences 3.4.19
-
Corporate culture 3.4.29
-
Shareholders vs Stakeholders 3.4.311
