1
Q
Swot analysis
A
- Strength
- Weaknesses
- Opportunities
- Threats
2
Q
Strengths
A
Internal capabilities that can help the company achieve its goals
3
Q
Weaknesses
A
Internal limitations that can hinder the achievements of company goals
4
Q
Opportunities
A
Developments in the external environment that the company can use to its advantage
5
Q
Threats
A
Developments in the external environment that may hinder the company goals
Marketing Strategy And Practice
flashcards
Decks in class (7)
# Cards
-
Chapter 18
-
Chapter 2 + Customer Value Proposition + Rediscovering Market Segmentation18
-
Chapter 3+4 + Customer Relationships + Customer Pyramid22
-
Chapter 5+ Holistic Framework + IMC + Fixation On Price20
-
Chapter 6 + First Mover Adv + Omnichannel Retail + Customer Engagement24
-
Chapter 4+ Transient Advantage + Customer Loyalty Is Overreated20
-
Swote Analysis5
