target audience

Question 1

what is a target audience ?

Answer 1

• can be a group of people a certain age, gender, martial states

Question 2

what is a target market

Answer 2

• a group of curotomers a business has decided to aim its marketing efforts and its merhendise
• a well defined tartlet market is the first element to a marketing straterogy
• target market includes the 4 Ps

Question 3

strategies for reaching target market

Answer 3

• there are four basic approaches to satisfy target markets
• mass marketing
• differentiated marketing
• concentrated marketing
• mircromarketing

Question 4

what is mass marketing

Answer 4

• ignore market segments and aim for the entire market with one offer
• for a product with a wide audience such as apple
• will reach the largest amount of people
• done tough radio, tv, and newspapers

Question 5

define market segmentation

Answer 5

the process of diving a broad target market into subsets of consumers

Question 6

why should designer be aware of market segmentation

Answer 6

• so the know the possible market szie
• what the share of the market is likely to be they are designing for
• who the optional purchases are
• expectations of the market
• posistion to achieve market plan objective