Social Influence
any process whereby a person’s attitudes, opinions, beliefs, or behaviour are affected by others
- includes conformity, compliance, group polarisation, minority social influence, peer pressure, obedience, persuasion, and the influence of social norms
3 Types:
Structural Social Influence (on health work)
Functional Social Influence (on health work)
Normative Social Influence (on health work)
Social ties
social ties influence our (health) behaviour through norms
- multiple layers (e.g. friendship, family, membership in sports etc.)
Social Ties & health
Social Ties & psychology
social networks can provide - - - social support
Levels of closeness
Primary group: significant others
Secondary Group
Quality & quantity (Social Ties)
both are positively & causally related to physical & mental health
Social Isolation & Loneliness
harmful for one’s health
- loneliness was found to double the risk of developing alzeimers
Mechanisms by which Social Relationships influence our health
Social Facilitation
improvement in individual performance when working with other people rather than alone
Social Facilitation & risk taking
Modeling
individuals form beliefs & attitudes about the behaviours they see in others, which in turn shapes their own behaviour
- includes behavioural mimicry
- more direct/explicit form of influence on our behaviour than facilitation
- starts early in childhood
peers have influence on our levels of physical activity through modelling & socialisation processes
- given the prong influence of peers on behaviour, peer education is used more and more asa form of health education/health promotion
Impression Management
wanting to convey a certain image of yourself to the outside world
How
e. g. occasional smoking used as impression management
- not wanting to appear as regular smoker while feeling immune to health risks of smoking
Norms
Descriptive: what I think others do
Injunctive: what I think others will approve or disapprove of me doing
subjective: what I think significant others expect me to do
ppl obtain normative & behavioural guidance through comparison with others
Norms & social influence & health
depending on which group or individuals are considered important to an individual, and which (health) norms are salient in that group
- such social influence can be demanding or encouraging for one’s health behaviour
Thomas Theorem (Norms)
if a person perceives norm as real, then its consequences fir the person are real
Norms & Misperceptions
often we have misperceptions about other pals attitudes (peer injunctive norms) or their behaviour (peer descriptive norms), which in turn influence our own behaviours
Peer influence vs peer pressure
Peer influence:
Peer pressure:
Social Determinants of Health (SDH)
the conditions in which ppl are born, grow, work, live, age and the wider set of forces & systems shaping the conditions of daily life
- these forces & systems include economic policies, systems, development agendas, social norms, social policies, political systems
they lead to:
10 SDH according to WHO
other determinants
Mediators between structural determinants of health & impact on equity in health