Technology

Question 1

what does using technology allow?

Answer 1

Although marketing relies heavily on customer engagement – using technology allows the marketing department to operate more efficiently.

Question 2

what are examples of technology used in marketing?

Answer 2

• INTERNET– used to obtain information about customers (MR) and online advertising and the setting up and maintenance of websites.
• E-COMMERCE – used to sell products online through own websites or third-party websites (reaches new markets).
• SOCIAL MEDIA – used to interact with customers, marketing opportunities, strong brand image.
• APPS – used to engage customers, promote or sell products.
• SMS – sent to alert customer of promotions
• SELF-CHECKOUT SERVICES– used to speed up process of buying products and improve the ‘process’ element.
• EPOS – collects information to inform market research – Tesco Clubcard
• DATABASES – allows useful information to be stored – customer buying habits.
• TRACKING – improves efficiency an experience for customers.

Question 3

why is e-commerce important?

Answer 3

Today the use of e-commerce is very important to business survival.

Question 4

what are the benefits to e-commerce?

Answer 4

• Full product range can be shown.
• Saves cost of large high street store
• Reduces cost of hiring employees
• Access to global customer base
• Customers ca shop 24/7
• Customer details can be used for market research