Technology Mapping

Question 1

Definition of technology

Answer 1

A means to fulfill a human purpose (W. Brian Arthur)
- Is a phenomenon captured and put to use

Question 2

What is the value blueprints?

Answer 2

The wide lens

Question 3

The hidden traps

Answer 3

???
- Adoption chain risk:
- Co-innovation risk

• Companies who are good at one technology: Only has execution focus.
  Companies who has execution, Co-innovation and adoption chain

Question 4

What are the steps to construct a value blueprint (identifying risks)

Answer 4

1) Identify customers
2) Identify own project
3) Identify suppliers
4) Identify intermediaries (direct link from B2C)
5) Identify you complementors (stops you before its final on the market, competitors ets)
6) Identify the risks of eco system