Innovation
Identifying new sources of growth for the firms and building the organization needed to achieve that growth
Tellis
Core competency > core rigidity
+ Innovator’s dilemma
4 types of innovation
New tech: New business model
- Radical (both)
- Architectural (new bm)
- Disruptive (new tech)
- Incremental (same)
Horizons of Growth Process
o H1: Performance: CG, Profit, use typical Budgeting and financial controlls
o H2: Entreprenurial: NPV, Revenue, use milestones and flexible budgets
o H3: Visionary: Need tech and commercial progress, milestone based, market orientated
- H3 Clustered around themes
Haier
Market facing, emerging markets, units sell products and services (nodes).
- Leading targets (outside in)
- Synch of major investments
- Integrated (but w some structural features, e.g. contained in small units, 4000)
Ambidexterity
Can explore new opps whilst exploiting current practises
Structural (HoG)
Contextual (Integrate and implement system of direction, space, support and boundaries, ie you can two both at once and integrate new with the existing )
3 Phase
Build, measure, learn
Sutton
Hierarchy not awful w good respect:
- Inevitable
- Competition emerges for status
- Need it to implement good practises
O’ Reilly & Tushman
Structural ambidexterity supported w good links to management hierarchy
(might need sponsors)
Cialdini
Liking reciprocity, social proof, consistency, authority, scarcity
Mueller et al ()
Uncertainty = bias vs creativity
Value proposition
Customer profile: Jobs, Pains, Gains
Value proposition: (pain relievers, gain creators, product)
Pinchot (1985)
Sponsorship is key
Role: Strategic direction, sourcing, upper management liaison
Features: legitimacy in org, understand org dynamics, track record
Open innovation
- Open Innovation is the use of purposive inflows and outflows of knowledge to accelerate internal innovation and expand the markets for external use of innovation
Networks V Open Innovation
Dense vs sparse
Identification vs implementation
Scout vs connector
Networks
Small world network: how local network connects us to a larger global one
Superconnectors
Brokerage
Diversity
Barriers to networks
Warmth vs competence
CSR X Men
