Through ______ activities, a firm gathers and analyzes publicly available information about rivals
Competitive Intelligence
Which strategy involves introducing existing products in new markets?
Market development
A firm’s strengths and weaknesses are identified through
Situational Analysis
A _______ is the ultimate user of a good or service
Consumer
First and foremost, marketing is about____
Satisfying customer needs
The four Ps are discussed as separate parts of a firm’s marketing strategy, but product, price, promotion, and place decisions
Interdependent
The customers’ overall assessment of every interaction the customer has had with a business
Customer Experience
Kris traded Priya four hours of yardwork for a home-made dinner for four. This is an example of an ____
Exchange
Shane pulled her car into the gas station just as the fuel gauge dropped below empty. In this example, Shane benefited from the ____ utility offered by the gas station
Place
The usefulness or benefit that consumers receive from a product
Utility
Marketing communication is also referred to as
Promotion
Refers to the availability of the product to the customer at the desired location and time
Place
A country’s ______ refers to the availability of transportation, distribution, networks, financial institutions, energy networks, and other resources that make doing business in a country possible
Economic Infrastructure
Occurs when goods are paid for with other items instead of cash
Countertrade
A country’s ________ indicates the average quality and quantity of goods and services consumed within the country
Standard of Living
The local customs that dictate that Europeans do not begin dinner until around 9 pm are
Social Norms
Every society has a set of deeply held beliefs about right and wrong ways to live, which are referred to as
Cultural Values
U.S Marketing Campaigns that stress the desirability of ‘Made in America’ products reflect
Consumer Ethnocentrism
Which element is considered part of an organization political/legal environment?
Human right issues
Exporting products overseas is an example of
A market-entry strategy
What term refers to the overall patterns of change in an economy?
Business Cycle
Pricing of Imports below production cost
Dumping
A business plan
Includes the decisions that guide the entire organization or its business unit
An analysis of your strengths and weaknesses as a company
A SWOT analysis
