What is social psychology?
The study of the effects of social and cognitive processes on the way individuals perceive, influence and relate to others
What is a Folk wisdom saying + example
“Birds of a feather flock together”
-saying that can explain any outcome but cannot predict it - often contrasting statement
What is hindsight bias + example
After an event occurs, know the result, it is impossible to imagine what it was like not knowing the result - e.g. you score badly on a test, you think back, “I knew that test was going to be hard”
Sherman (1980) Donating money experiment findings
Found that those who were asked if they would donate money in the future were more likely to than those who weren’t asked
-Asking people to predict their behaviour increases the likelihood of them doing it
-shows the self-correcting nature of prediction (making a prediction about behaviour can change future behaviour)
social vs cognitive processes
Social: Looks at how individuals act with each other
Cognitive: looks at what happens in people’s heads (beliefs, attitudes, etc.)
What does this formula show? B=f(P,E)
Behaviour is the function of the person and the environment
Fundamental axiom 1:
People construct their own reality
-social reality is subjective
- how you perceive reality will affect your behaviour
Example of Fundamental axiom 1: The Hostile Media effect
All watched the same video and then were asked about the video
-compared Israel and pro-Arab participants
-question about the treatment of people in the video watched
-depending on the support they showed bias towards their group (e.g. pro-israel said they were treated fine if it was an Arab person)
-bias to their group
Fundamental Axiom 2:
Social influences are pervasive
-> Our perceptions -> Our behaviour -> other perception -> others’ behaviour-> (cycle)
What is self- fulfilling prophecy + example
self- fulfilling prophecy: Expect something to happen so you act in a way that makes it happen
When male participants believed they were talking to a more attractive women they rated the supposedly attractive woman higher on positive personality traits (funny, kind etc.)
Women were kinder, funnier etc.
-Men created the behaviour they expected to see based on their appearance
What is referred - “people value me & mine”
-value things associated with the self e.g. social identity
-self-worth part comes from how the group is valued
-Having a positive self-view is beneficial for health
What are 3 basic processing principles?
-Accessibility
-conservatism
-superficiality vs. depth
Accessibility (basic processing principles)
-whatever comes to mind the quickest is likely to be viewed as correct (even if it’s bias)
What is a schema?
A structured unit of knowledge
-built up through experience over time
What is a sub-schema?
A sub-category/quality of a schema e.g.doctor - GP = kind and approachable
Role schemas
-Certain things associated with that role
e.g. a teacher has certain schemes about themselves
Stereotype
-Group schema
-Can be based off social level expectations or experiences
What is accessibility affected by?
Expectations
motivation
fears
mood
priming - e.g. recent, frequent, chronic
Concept priming example
Higgens, Rholes & Jones
-completed a priming task where he showed participants words either surrounding adventurous or reckless
-Then asked what they thought about the guy after priming different sets of words
-found that those who were primed with adventurous words gave feedback that they liked the guy
Concept activation and how this affects bias memory
Once a concept is activated (e.g. already thinking someone is rude)
-Only paying attention to things relevant to the concept (them being rude)
-You then encode what was relevant to the concept (e.g. rude things they said) & don’t encode the polite things
-Later, when you go to remember them you ONLY think about how they were really rude
-because your memory is BIAS, because encoding was BIAS
Another example of self-fulfilling prophecy & what it showed
Rosenthal & Jacobson, 1968
-Two groups of students were randomly created
-one group labelled gifted and one labelled at the normal level
-Checked back at the end of the year, and the ‘gifted’ kids had done significantly better
-This was because the teachers believed they were smarter, so they subconsciously challenged them more
Conservatism (basic processing principle)
-Once we have a decision in our head, it is very hard to change (takes a lot of time and effort)
-Leads to potential for bias
Superficial vs. depth (basic processing principle)
Most of the time, we can get by on autopilot and automated thinking (superficial processing)
Dual-processing models (Superficial vs. depth)
System 1: associated-based fast & efficient
system 2: rule-based, slow, deliberate