test over ch 5

Question 1

What is the part of your brain that helps regulate your stress responses?

Answer 1

Amygdala

Question 1

What is the part of your brain that controls memory, impulses, thoughts?

Answer 1

prefrontal cortex

Question 2

what is the shopping people do to lift their mood when they’re discontent?

Answer 2

retail therapy

Question 3

What are the three things that is your body’s initial response to fear or stress?

Answer 3

fight, flight, freeze

Question 4

The amygdala sends signals to your body to dump what two hormones?

Answer 4

adrenaline and cortisol

Question 5

What do adrenaline and cortisol prepare your body to do?

Answer 5

Fight or run from danger

Question 6

What does the amygdala NOT want to process?

Answer 6

Information

Question 7

what are the three questions your brain is always asking?

Answer 7

1) do I belong?
2) am I safe?
3)does this feel good?

Question 8

What is the prefrontal cortex responsible for?

Answer 8

controlling memory checks, impulse responses, thoughts

Question 9

How long does it take for your system to return to normal after a fight, flight, or freeze response?

Answer 9

20 to 30 minutes

Question 10

What does the ‘fix’ of retail therapy come from?

Answer 10

Amygdala

Question 11

Companies know you are more likely to purchase when? why?

Answer 11

when your prefrontal cortex has checked out; because it controls your impulse responses

Question 12

How do companies encourage your fight, flight, or freeze response?

Answer 12

through thousands of ads everyday and through more than a million marketing messages each year

Question 13

What percentage of Americans make spending decisions based off their emotions?

Answer 13

75%

Question 14

what is buying anything without planning to do so in advance?

Answer 14

impulse buying

Question 15

what is the theory that spending money and consuming goods is good for the economy?

Answer 15

consumerism

Question 16

what is the feeling of guilt, regret, or unease after making a purchase?

Answer 16

buyers remorse

Question 17

What refers to a buyer’s knowledge of a product or company, it allows the buyer to make informed decisions?

Answer 17

consumer awareness

Question 18

Americans spend how much money each year on impulse purchases?

Answer 18

21,000

Question 19

what is consumer spending all about?

Answer 19

Behavior

Question 20

What does “Caveat Emptor” mean?

Answer 20

“Let the buyer beware”

Question 21

What percentage of retailers spend at least half of their annual marketing Budget on social media advertising?

Answer 21

50%

Question 22

What percentage of marketers say video is an important part of their strategy?

Answer 22

92%

Question 23

What is the process of communicating the value of a product or service to customers?

Answer 23

Marketing

Question 24

What is the Public's ability to recall and recognize a brand by its logo, jingle, packaging, or name?

Answer 24

brand recognition

Question 24

What is a promise from the manufacturer that a product will be replaced or repaired if it's faulty?

Answer 24

manufacturer warranty

Question 25

What is extra cover for the repair or replacement of items purchased?

Answer 25

extended warranty

Question 26

What is the financial opportunity that is lost when you choose to do something else with your money?

Answer 26

opportunity cost

Question 27

How are extended warranties priced?

Answer 27

Over priced

Question 28

Most large purchases are required by law to come with what?

Answer 28

written warranty

Question 29

what are the three methods you can use to protect your purchases?

Answer 29

1)reading keep the manual 2)keep receipt safe 3)register the item online

Question 30

how can you be a smart spender?

Answer 30

self-awareness, motive, affordability, research, timing

Question 31

What is the unauthorized use of your debit card or credit card number and pin for the forging of your signature?

Answer 31

card fraud

Question 31

what is the act of fraudulently gaining and using the personal information of someone else, usually for financial gain?

Answer 31

identity theft

Question 31

what are the three ways card skimmers steal your information?

Answer 31

1) online purchases 2) restaurants and stores 3) mail

Question 32

what should you do if you believe your bank information has been compromised?

Answer 32

contact your bank immediately

Question 33

what kind of internet connection should you make purchases on?

Answer 33

password protected

Question 34

what are the eight most common types of fraud?

Answer 34

1) mail 2) driver's license 3) Healthcare 4) credit or debit card 5) stolen tax refund 6) voter net 7) inter 8) Elder

Question 35

in 2019 how many brief records exposed sensitive personal and identity information?

Answer 35

34 million

Question 36

according to the electronic fund transfer act what are your responsible for once you report for fraudulent charges?

Answer 36

Nothing

Question 37

money can buy fun but what can it not buy?

Answer 37

contentment

Question 38

What is the state of being satisfied with who you are and what you have in life?

Answer 38

Contentment

Question 39

what are you comparing yourself to when you compare yourself to what you see online?

Answer 39

make believe

Question 40

how can you break the comparison habit?

Answer 40

change your perspective, cheer others on

Question 41

what is the United States ranking in happiness?

Answer 41

18th

Question 42

if a heart is filled with contentment, then there is no room for what?

Answer 42

Discontentment

Question 43

in order to make wise decisions you must understand the difference between what?

Answer 43

needs and wants

Question 44

what are the two main enemies of contentment?

Answer 44

comparison and immediate gratification