The New 90

Question 1

Dominant Ideology

Answer 1

• Traditional ideology being the elderly requiring assistance in daily life, being physically disabled and losing control of their bodily functions.
• To require assistance by people and to dwell on the margins of society.

Question 2

Context

Answer 2

• 2013-Modern Day society where people are getting older and are marginalised by society,
• being expected to dwell on the outskirts of society and required in age care facilities, living the
  last of their years peacefully.

Question 3

Representation

Answer 3

• Elderly are represented as being powerful and influencial, evident through examples.

Question 4

Quotes

Answer 4

• Sid Londish, 91 “ I thought if this is going to be my old age, I’d shoot myself”.
• > Plans to create 130million residential development w/ 205 villas.
• 96 year old John Johnston bought back Godfrey’s vacuum cleaner he sold 9 years earlier.

” I;m 93 and feeling great” Roger Angell American writer.

” It gives me a sense of purpose” Robert Dickerson.