An Objective should be …. (SMART)
Specific
Measurable
Agreed
Realistic
Timely
Types of resources to consider when making a strategy
Ansoffs matrix and when is the strategy used
Market penetration
- Works well in emerging markets NOT SATURATED
- Gain market share by sales promotion , advertising
Market development
- New promotions
- New distribution channels
- Expanding
Product development
- Research and development
- Competitive advantage
Diversification
- Risky
- Used when business depend on limited product range
Porters three generic strategies
Kays three capabilities to success
Purpose of Kay’s three capabilities
Build a business a DISTINCTIVE capability
- Set buiness apart
- Added value
- Competitive advantage
SWOT analysis
Strengths - Internal
Weakness - Internal
Opportunities - External
Threats - External
PESTLE analysis
(external business influence on business strategy)
Political
Economical
Social
Technological
Legal
Envioromental
Porters five forces model (decide how to gain competitive advantage )
Barrier to entry
- Patents / trademarks
- Price war / predatory pricing
Buyer Power
- Low buyers in high market = high buyer power
Supplier Power
- It will cost a firm to change suppliers
Threat of substitutes
-Ensure little differentiation
- Relative price and quality the same
Industry rivalry
- Big promotional campaigns to bring awareness
How can a business gain internal economies of scale
Inorganic growth
Mergers and takeovers
Organic growth
Expansion from WITHIN the business
- Reinvest profits into business
- Done when market is going quickly or the business is outgrowing its competitors
Advantages of Organic growth
Disadvantages of Organic growth
Problems large businesses may face
Financial risks with quick inorganic growth
Why might business restrict their growth
Kays distinctive capabilities (remaining small in a competitive market )
Product differentiation
- Offer a unique service
Responding to customer needs
- Small communication allowing quick response
Customer service
- Offer a personal experience
- Help reach corporate objectives
How to calculate cyclical variation on a scatter graph
Total value - Moving average (line of best fit value)
Three methods a business looks at before deciding to invest
Payback period calculation
amount invested
—————————-
annual net cash flow
Lower payback the more favourable it is
Average rate of return calculation
Average Net return
————————— x 100
Investment
Higher the ARR more favourable the project
Advantages of Payback period
Disadvantages of Payback period