economic of sport shoe industry has ____ over 10 years
tripled
the culture of nike
- culture of cool
people want to wear something ‘cool’, commitment to something unique
Nike aren’t afraid to….
Push boundaries
Nike illusion of brand includes
- Branding/advertising
- production
- consumption
how does nike justify production in developing nations
- business, need profit
- production cost cheaper outside USA
- sponsership
- providing jobs to poor people
economic relationship between athletes and sweetshop workers
doesn’t match = athletes make a lot more for wearing them
what is culture jamming
This strategy turns corporate power against itself
define globalisation
local events structured around events occurring across the world (global)
Define localisation
process of adapting global product to fit specific local market
how sport is bad for the environment
- traveling for sport
- construction of stadium
- sporting equipment
how do the sport mega events (olympics) impact on environment
- stadium, heating, lighting, construction, rare timber from rainforest for basketball court
- medals
- past sport stadiums just turn into a waste of space
Why does climate change matter to golf
participation rates have dropped since 2005
sport, ecological modernisation and enviro
(wilson and millington
- based on fundamental assumptions….”cleaner and more efficient while remain profitable
- inovation and tech prevent or reverse harmful enviromental impacts
BUT: current corporate diven model of regulation retains
how are compaines like adidas and nike greenwashing in sport
spending more money & time claiming “green” through ads rather than implementing business practices that minimizes environ impacts
sustainability in perspective needs to keep other industries like _____ and ______ in perspective
fashion and internet
