Gross Domestic Product (GBP)
The size of the economy, the higher the GDP the greater the size of the potential market
GDP per capita
Shows the average income per person
High GDP per capita
Higher income, the greater the potential to export to the country
Low GDP per capita
Lower value, the better to produce products there (unless skilled labour is required)
Economic Growth
Shows the increase in output per year
High economic growth
Good if you are looking to sell to the country or are a business locating there
Employment patterns
Shows the workforce of the country
Human Development Index (HDI)
The skills and education of the population
Low HDI
May be acceptable for textiles
Purchasing Power Parity (PPP)
Shows the purchasing power in countries. HIC = Higher prices, LIC = Lower prices
China’s population
1.4 billion
China’s economy
2nd in the world
Goods made in China
Western products like iPhones
China’s economic growth
Around 6% each year
British brands succeeding in China
British brands failing in China
India’s Population
Nearly 1.5 billion
Goods/services from India
Large call centre and textile industries
India’s economy
Growing at around 7% each year
British companies operating in India
Tata
An Indian company who took over Jaguar-Land Rover
China and India opportunities
China and India threats
Advantages to host country of FDI