When was the Tide advert made?
In the 1950’s
Who could the lady in the advert be a reference to?
Rosie the Riveter
How does Tide use an enigma code?
When it says Tide has got what women want which makes audiences question what is so good about Tide.
How is makeup used to stereotype women in the advert?
Because it suggests that for women to be seen as beautiful they need to wear make up and need to focus on their appearances to have value.
How are women stereotyped in Tide?
The women in the advert is shown hugging the Tide product suggesting that women love to do domestic jobs.