Tide

Question 1

What is Tide? and when?

Answer 1

Laundry detergent designed for heavy- duty machine cleaning in 1946.

Question 2

Who created Tide?

Answer 2

Multinational consumer goods corporation, Procter and Gamble.

Question 3

What was Tide’s ideology?

Answer 3

Be the brand leader on the market, but also present a stereotypical representation of femininity, where women stayed at home and did domestic duties, striving for perfection.

Question 4

Why did Tide rise in popularity?

Answer 4

After the WW2, employment rates increased. Meaning people were earning more money than they had previously, leading to increase in disposable income.