Time Objection - Schedule Angle
Agree: I completely understand that feeling. Time is a huge factor for a lot of people especially with busy schedules.
Ask: Could you tell me a little more about what your schedule looks like and how you envision fitting in a program like this?
Answer: That’s exactly why this program is designed to be completely self-paced. There are no deadlines or required meeting times. You can access the materials whenever you have a free moment—whether that’s 15 minutes during a lunch break or an hour on the weekend. The program fits around your life, not the other way around, so you can make progress at a speed that’s comfortable for you.
Time Objection - Legit Angle
Agree: You’re clearly giving this some serious thought. You wouldn’t have applied and gotten on this call with me if you weren’t.
Ask: Let me ask you this: What do you feel is the greater cost for you right now—finding the time to act, or waiting another 6 to 12 months?
Answer: Many people spend months researching, but nothing changes until they take action
Reclose: +
Time Objection - Johnny Angle
- Acknowledge & Uncover the “Why”
The rep shows empathy for the client’s problem, then uses a hypothetical question to get to their true motivation.
Client: “I’m in a warehouse ten hours a day and balancing online classes. I just don’t see myself having the time for the coaching calls and making this work. I’m the type of person that can’t do more than two things at once.”
Sales Rep: “I appreciate your honesty. Let me ask you this: If you had both the time and the money, would you do it?”
Client: “Yeah. It’s just the time—I have the money.”
Sales Rep: “Why? Why would you do it?”
Client: “I think it’s exactly what I need to get to the next level. I need the support and the coaching to make this happen.”
- Reframe the Problem as a Symptom
The rep uses a “problem vs. symptom” framework to shift the client’s perspective. The real problem isn’t a lack of time; it’s a lack of skills.
Sales Rep: “I hear you. So let’s talk about this ‘time’ issue. Is the fact that you don’t have time a problem, or is it a symptom?”
Client: “A symptom?”
Sales Rep: “Exactly. Right now, you’re working a ten-hour day in a warehouse. Your goal is to get a remote job so you have more time. But what do you need to do to get that job?”
Client: “I need the skills.”
Sales Rep: “So is it fair to say the reason you don’t have time is because you don’t have the skills to get the remote job that would give you the time back?”
Client: “That’s a good point.”
- Future Pacing & The Commitment Challenge
The rep uses a powerful analogy and a series of direct questions to force the client to confront the consequences of inaction. They challenge the client to prove their commitment.
Sales Rep: “The people who earn what you want to earn—$30, $40, $50k a month—don’t magically find more time. They make time. They never wait for the right moment; they create it. So let me ask you: Do you let life happen to you, or do you make things happen for you?”
Client: “I need to be the second option.”
Sales Rep: “Then where does letting time get in the way leave you?”
Client: “Still with no time.”
Sales Rep: “Which means what for your life?”
Client: “No skills, no money, living the life I don’t want to live.”
Sales Rep: “And are you truly willing to settle for that?”
Client: “No, man. That’s why I’m here today.”
Sales Rep: “I know. But let’s be real with each other. Are you truly committed to doing what it takes to hit $30k a month, or is that just a ‘nice-to-have’ goal?”
Client: “I’m committed.”
- The Final Push & Close
The rep seals the deal by painting a picture of the client’s desired future self and asking a final, powerful question that prompts action.
Sales Rep: “Because commitment means showing up like someone who earns at that level. There are two types of people: the one who waits for the perfect time to start, and the one who bets on themselves. Who gets there first?”
Client: “The one who bets on himself.”
Sales Rep: “Exactly. So let’s put you in his shoes—the person who’s already earning $30k a month. What would that version of you do right now to get where he wants to go?”
Client: “Sign me up.”
