define a market
a market is a process through which potential buyers and sellers of goods and services interact to exchange goods and services.
what are the two types of market? give an example for each.
visible: food market
invisible: online shopping
define demand
Demand is the willingness and ability of consumers to buy goods and services at various prices in a given time period, ceteris paribus.
describe a demand graph.
define the law of demand
price and quantity have a negative, or indirect relationship:
- when the price increases you tend to buy less of a good as it becomes more expensive
- when the price decreases you tend to buy more of a good as it becomes more affordable
what is the cause of and reason for movement along the demand curve?
when price changes, ceteris paribus, due to the law of demand.
when price decreases, there is a(n) ——— along the demand curve.
extension- quantity demanded increases
when price increases, there is a(n) ——— along the demand curve.
contraction- quantity demanded decreases
what affects the amount by which Qd will change due to a change in price?
the Price Elasticity of Demand (PED) will affect the gradient of the demand curve (greater elasticity= smaller gradient)
explain the relationship between an individual consumer’s demand and market demand.
explain the differences between an individual consumer’s demand and market demand.
what is the cause of a shift of the demand curve?
changes in non-price determinants (demand determinants)
state the 5 main non-price determinants of demand
if demand increases, the demand curve will shift to the ——
right
if demand decreases, the demand curve will shift to the ——
left
explain income as a demand determinant
for normal goods- as income increases, demand increases (ability increases)
for inferior goods- as income increases, demand decreases (willingness decreases)
explain tastes and preferences as a demand determinant
Explain future price expectations as a demand determinant
explain the price of related goods as a demand determinant
explain number of consumers as a demand determinant
more people means demand for most products increases, e.g. food or clothes.
state 5 EXTRA demand determinants
define supply
supply is the willingness and ability of producers to produce goods and services at various prices in a given time period, ceteris paribus.
describe a supply graph
state the law of supply
price and Qs have a positive, or direct relationship:
- when the price increases suppliers want to produce more as they will have higher profit margins (assuming other costs are constant)
- when the price decreases suppliers want to produce less as they will have lower profit margins.