A bad equilibrium
When the market settles at a price and quantity where it would be possible to make some people better off without making anyone else worse off
Lost total welfare due to companies and consumers are out of the market
Deadweight loss
A good equilibrium
When the market settles at a price and quantity where it would be impossible to make some people better off without making anyone else worse off
Welfare
Reasons for Market Failures
Private Cost
Cost to firm
Social Cost
Cost to firm plus cost to society