1
Q
What are the different types of Brand Elements?
A
BUL SSSS JCP
- brand names
- url
- logos
- signage
- symbol
- spokespeople
- slogans
- jingles
- character
- packaging
2
Q
What would an ideal brand element be like?
A
Fun or interesting
Easily remembered
Suggestive of the product class and benefits
Rich with creative potential
3
Q
6 criteria for choosing Brand Elements
A
MMLTAP
- memorability
- meaningfulness
- likability
- transferability
- adaptability
- protectability
Brand Management
flashcards
Decks in class (9)
# Cards
-
Topic 2: Customer Based Brand Equity and Brand Positioning10
-
Topic 3: Brand Resonance8
-
Topic 4: Brand Elements3
-
Topic 5: Communicating Brand Position4
-
Topic 6: Eight ways to leverage secondary association1
-
Topic 7: Brand Architecture Strategies7
-
Topic 8: Advantage and Disadvantage of Brand Extension3
-
Topic 9: Managing Brand over time7
-
Topic 10: Global Brand4
