Topic 5.7: specification

Question 1

Market specifications

Answer 1

• developed from careful analysis and research of the target market and user need
• should identify essential requirements a product must satisfy in relation to the market and user needs

Question 2

Target markets and target audiences

Answer 2

• target market describes the sectors and segments within a population.
• target audience: specific group within the target mkt at which a product or the marketing message of a product is aimed at

Question 3

Market analysis

Answer 3

• market analysis refers to an appraisal of the economic viability of the proposed design from a market perspective. Economic viability refers to the ability of the product to make profit.

Question 4

Expert appraisal

Answer 4

reliance on the knowledge and skills of an expert in the operation of a product

Question 5

literature review

Answer 5

consumer reports, newspapers, magazines, encyclopedias, manufacturers information, etc to conduct research.

Question 6

performance test

Answer 6

testing and evaluating a product under specific conditions

Question 7

user research

Answer 7

obtaining users responses through questionnaires/surveys and interviews

Question 8

user trial

Answer 8

observation of people using a product and collection of comments from people who have a used product

Question 9

Design specifications

Answer 9

• a list of requirements, constraints and considerations that a yet to be designed product must fulfil
• constraints: elements that can not be changed, limitations or essential requirements for the design
• considerations: elements of the design that must be thought about might have multiple solutions and it is up to the designer to find the optimum solution