Tracking

Question 1

UTM parameters in a URL identify the ** *** that refers traffic to a specific website.

Answer 1

marketing campaign

Question 2

UTM parameters stands for?

They were introduced by Google Analytics’ predecessor **** and, consequently, are supported out-of-the-box by Google Analytics.

Answer 2

Urchin Tracking Module

Urchin

Question 3

UTM parameters are ** variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media.

The UTM parameters in a URL identify the campaign that refers traffic to a specific website,[1] and attributes the browser’s website session and the sessions after that until the campaign attribution window expires to it.

The parameters can be parsed by analytics tools and used to populate reports.

Example URL, UTM parameters highlighted, after the question mark (?):

https://www.example.com/page?utm_content=buffercf3b2&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

Answer 3

5

Question 4

What character separates a URL from it’s UTM parameters?

Answer 4

A question mark.

Question 5

What is ‘Auto-tagging’?

Answer 5

A feature that automatically adds a parameter to your URLs to help you track offline conversions and report on your ad performance using website tracking programs like Google Analytics.

1. Auto-tagging will attach the “Google Click Identifier” (GCLID) parameter to the URL your customers click, and that will help you tell which ad was clicked for each visit to your site.
2. Google Analytics and similar programs can use the information from auto-tagged URLs to tell you which Google Ads keywords brought a visitor to your site, which campaign that keyword was from, and how much that click cost. You can also use this information to import complex conversions into Google Ads, whether online or offline.

Tip
If you use an API, the GCLID parameter can also send more information from each click to the Click Performance report of the Google Ads API.

Question 6

How to check if auto-tagging is turned on?

Answer 6

Auto-tagging is turned off by default. You can check whether auto-tagging is on, as well as turn it on or off, by going to your account settings.

1. Click Settings on the left page menu.
2. Click “Account settings” along the top of the page.
3. Click the Auto-tagging section. If the box next to “Tag the URL that people click through from my ad” is checked, auto-tagging is on. To turn if off, uncheck the box and click Save.