Transactional Data Flashcards by jeanette goodwin

Q

What is it?

A

Occurs everytime you buy something
Information collected on the purchase and stored
personalised info such as cookies

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What kind is collected?

A

Reference numbers
Delivery tracking
Date, time, prices

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Why is it valuable?

A

Gives lots of information about their customers, helps identify sale trends.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly