What are the 4 main themes in e- trust literature?
General Models- strive to explain the phenomenon of e-trust
Antecedents to consumer e-trust
Consumer characteristics and e-trust
Consequences of e-trust
What is consumer interpersonal e-trust?
This is an individual’s trust in another specific party.
When did e-commerce trust research begin?
Late 1990’s
Rise of the Internet trust studies were expanded into e-commerce
Most studies were conducted in information systems disciplines
Ratnasungham 1998 Jarvenpaa and Tractinsky 1999 IS Gefen et al. 2003 IS Pavlou 2003 CR- garbarino and lee 2003 CR- yousafzai et al. 2005 Yang et al. 2006