Legal requirements
Financial control systems
External professionals
Choosing appropriate suppliers
Types of legislation/procedure
Steps in market research process
-Define the problem
-Collect the required data
-Analyse and interpret the data
Primary data
Ie. Surveys
Secondary data
Ie. Sales records, internet search
Target market attributes
4Ps
Product considerations
Price
Place
Producer to wholesaler to retailer to consumer (cut down if needed)
Promotion
Product life cycle
Public relations strategies
Public relations strategies examples
Developments in technology
Internal recruitment methods
External recruitment methods
Occupational health and safety regulations
Equal employment legislation
Don’t discriminate
Employee induction