Qualitative data
Data that can’t be counted
Quantitative data
Data which can be counted or measured (discrete and continuous)
Discrete data
Data with a limited number or counted values - countable
Continuous data
Data that’s measured on a scale and can take any value along that scale - measured
Primary data
Data you collect yourself
Secondary data
Data obtained from published statistics and already exists
Raw data
Information that hasn’t been ordered or processed in any way