What is BARB
Broadcasters’ Audience Research Board.
BARB collect data through surveys about consumers of broadcast media, for producers to analyse and work with. They have an anonymous panel of 7,000 households that are all constantly re-surveyed.
What is RAJAR
Radio Joint Audience Research
RAJAR collect data on listeners to the radio within the UK. It is owned by the BBC and RadioCentre (a nonprofit), and creates quarterly reports.
What is PAMCO
Publishers Audience Measurement Company
It oversees the collection of data, combining print readership and demographic data in one piece.
What is the ABC1C2DE
A classification of people based on their disposable income.
ABC1 are high managerial roles, C2DE are more working class and the unemployed.
What are psychographics, demographics, and geodemographics?
Psychographics are an individuals personality, like their likes and dislikes.
Demographics are set characteristics like gender, job, and age.
Geodemographics are where the individual lives or works.
What is an Imaginary Entity and what are the benefits
The creation of the ideal audience member to help the tailoring of a product. Allows an easier connection between product and audience.
What does NRS stand for
National Readership survey
What does DAB stand for and what are the advantages
Digital Audio Broadcasting
Offer better sound and more stations than traditional FM/AM
