Unit 1 : Digital Generation

Question 1

Gen Z are also called as what ? ( 2 )

Answer 1

1. Digital Generation
2. Digital Native

Question 2

Who are Gen Z ?

Answer 2

1. Those who are growing up constantly connected to the world around them through smartphones, tablets, and computers.

Question 3

What action is different compard to other generations? ( 4 )

Answer 3

1. Learn
2. Think
3. Act
4. Respond

Question 4

List out the year for Baby Boomers ,The Millennials ( Gen Y ) and Gen Z ( 3 )

Answer 4

1. Baby Boomers ( 1946 - 1964 )
2. Gen Y ( 1981 - 1996 )
3. Gen Z ( 1997 - 2010 )

Question 5

List out the similarity between Gen Y and Gen Z ( 2 )

Answer 5

1. Shaped by technology
2. Have mostly lived in a mobile-first world

Question 6

List out the difference between Gen Y and Gen Z ( 3 )

Answer 6

1. Shop
   
   • Gen Y prefer in store shopping while Gen Z prefer online shopping
2. Interact with brands
3. View money

Question 7

What are some key characteristics and attitudes of Generation Z regarding advertisements, mobile device usage, and financial outlook? ( 3 )

Answer 7

1. More ad-averse
   
   • More willing to engage with brands
   • Doesn’t find brand texts, notifications or mobile offers invasive
2. Spends more than an hour a day on their mobile device
3. Many are already thinking about retirement
   
   • Personal debt should be avoid at all costs
   • Have a different optinions from the Millennial mindset that “college debt is a part of life”

Question 8

List out the main characteristics of Gen Z ( 4 )

Answer 8

1. Insightful & Savvy
2. Responsible Self-Starters
3. Risk-Averse & Adaptable
4. Tech-Enabled

Question 9

Explain more on Insightful & Savvy ( 4 )

Answer 9

1. Information and knowledge are vastly available
2. Know what they know, know what they don’t know
3. Can see through disingenuous motives of traditional marketing
4. Want to be served in a transparent and socially responsible way

Question 10

Explain more on Responsible Self-Starters ( 5 )

Answer 10

1. Driven, hard-working and generally responsible
2. Clever and industrious and are eager to put in hard work to fulfill their dreams
3. Believe technology can be their catalyst
4. Understand the concept of making money work for them
5. Want to create jobs and contribute to a thiving, balanced global economy

Question 11

Explain more on Risk-Averse & Adaptable （ 3 ）

Answer 11

1. Understand that everything can change in a minute
2. Cautiously weigh the practicality of their material purchases
3. See technology advancing day by day, and know that something that exists today could be improved tomorrow

Question 12

Explain more on Tech-Enabled ( 3 )

Answer 12

1. Access to computers and smart phones at a very early age
2. Still crace and value human contact
3. Have the ability to learn faster, and have a self-starter mentality that empowers them to igure things out on their own

Question 13

What are the sterotype of Gen Z ? ( 3 )

Answer 13

1. Short attention span
2. Multitask - Increase stress level
3. Addicted to technology and can’t handle face-to-face interactions
4. Expect too much from brands and companies they interact with
5. Tend job-hop and ghost employers

Question 14

Why Gen Z have short attention span?

Answer 14

1.They are able to communicate effectively and concisely

Question 15

Why Gen Z are multitaskers, which may increase stress level?

Answer 15

1. Can thrive in a “chaotic” environment, increase productivity, save money, and time

Question 16

Why Gen Z are addicted to technology and can’t handle face-to-face interactions

Answer 16

1. Willing to be technology mentors to others in the office

Question 17

Why Gen Z expect too much from the brands and companies they interact with ?

Answer 17

1.Have strong beliefs (ethically)

Question 18

List out the challenge that employers will have to face

Answer 18

1. Competitive benefits
2. Great company culture
3. Opportunities for Career Growth