explains that the speaker plays an important role in communication
Aristotle’ s Model of Communication
the speaker takes complete charge in the process used for public speaking,
seminars, lectures, conferences where the sender makes a clear point by crafting an impressive content.
Aristotle’ s Model of Communication
- the speaker should be cautious with the choice of words and content
Aristotle’ s Model of Communication
what we should consider in Aristotle’ s Model of Communication :
eye contact
tone and pitch
voice modulation
- AKA action model or linear model or one way communication
Harold Lasswel’s Model
developed to analyze mass communication
Harold Lasswel’s Model
used for interpersonal or
group communication
Harold Lasswel’s Model
the model was made to show mass media culture
Harold Lasswel’s Model
who said the Harold Lasswel’s Model was made to show mass media culture?
bajracharya (2018)
- AKA “A Mathematical Theory of Communication “
Shannon and Weaver’s Model
- develop the effective communication between sender and receiver
Shannon and Weaver’s Model
- also identifies factors affecting the communication process like noise.
Shannon and Weaver’s Model
- first developed to improve technical communication
Shannon and Weaver’s Model
❖ how a channel causes a problem
TECHNICAL PROBLEM
❖ the meaning of the message sent and received are different
SEMANTIC PROBLEM
❖ how effectively does the message cause reaction
EFFECTIVENESS PROBLEM
- circular nature of communication
Osgood-Schramm Model
sender and receiver exchange roles in the process allows interaction,
Osgood-Schramm Model
