Population
The whole set of items that are of interest
Census
Observes or measures every member of a population
Sample
Selection of observations taken from a subset of the population which is used to find out information about the population as a whole
Sampling units
Individual units of a population (often individually named/numbered)
Sampling frame
A list of sampling units
Advantage(s) of a census
Should give a completely accurate result
Disadvantage(s) of a census
Advantages(s) of a sample
Disadvantage(s) of a sample
Random sampling
Every member of the population has an equal chance of being selected, so the sample would be representative of the population
Three methods of random sampling
Simple random sampling, systematic sampling and stratified sampling
Simple random sampling
Allocate each person or thing a unique number and then randomly generate using a random number table or lottery sampling
Lottery sampling
The members of the sampling frame could be written on tickets and placed into a ‘hat’
Systematic sampling
The required elements are chosen at random intervals from an ordered list
Stratified sampling
The population is divided into mutually exclusive strata and a random sample is taken from each
The number sampled in a stratum =
(number of stratum / number in population) * overall sample size
Advantage(s) of random sampling
Disadvantage(s) of random sampling
Advantage(s) of systematic sampling
Disadvantage(s) of systematic sampling
Advantage(s) of stratified sampling
Disadvantage(s) of stratified sampling
Two methods of non-random sampling
Quota sampling and opportunity sampling
Quota sampling
An interview selects a sample that reflects the characteristics of a wide population and allocates them into an appropriate quota