What is Interpersonal Communication
one person is interacting with another person or group without the aid of a mechanical device
talking to someone face-to-face`
Machine-assisted interpersonal communication
technology-assisted communication - combines both interpersonal and mass communication situations,
allows the source and receiver to be separated by both time and space
Difference between Interpersonal communication and machine-assisted interpersonal communication?
- More restrictions channels in machine assisted communication
- More channels in interpersonal communication
- Only one/two channels in Machine assisted communication
What is mass communication
process by which a complex organ w/ the aid of 1 or more machines produces/transmit a public message that is directed at a large hetero and scattered groups
What is Mass media?
Mass media are the channels used for mass communication
What is a media vehicle?
single component of the mass media, such as a newspaper, radio stations, TV networks, or magazine
What is a social trend?
Passive media was replaced by active participation in new social media such as facebook, youtube, and twitter
What are characteristics of media organizations?
- produced by complex/formal organizations
- have multiple gatekeepers
- need a great deal of $$ to operate
- exist to make a profit
- are highly competitive
What is a gatekeeper?
Any person/group who has control over what material reaches the public
has positive and negative consequences
The internet is the most important channel of mass communication: true or false
TRUE
Emerging media trends
- audience segmentation
- convergence
- increased audience control
- multiple platforms
- user-generated content
- mobile media
- social media
What is convergence?
as the process of coming together or uniting in a common interest or focus
What is CORPORATE convergence?
companies that were content providers, such as movie studios are records labels acquired distribution channels such as cable TV
What is SYNERGY?
turned to convergence to deliver every service imaginable, MOSTLY UNSUCESSFUL
What is OPERATIONAL CONVERGENCE?
when owners of several media properties in one market combine into a single effort
saves $$$, promotes it partner
What is DEVICE CONVERGENCE?
combines the functions of two or three devices into one mechanism, ex: the iPhone
What is MOBILE MEDIA?
mobile media can access the internet through programs called applications
What is SOCIAL MEDIA?
social media are online communications that use a special technique that involves participation, conversation, sharing, collaboration, and linkage.
social media has become influential in the mass communication process
Why did Media Communications change?
shift from agricultural society to an industrial one to an informational one.
What are the CHARACTERISTICS OF AN AGRICULTURAL MEDIA COMMUNICATIONS
- less developed countries in this age
- print media (newspapers, distributed newspapers)
What is HARD/SOFT TECHNOLOGY?
hard technology - the tools
soft technology - how its used
hard - shovel
soft - manual on how to use it
What are the CHARACTERISTICS OF THE INDUSTRIAL AGE
-more centralized society, population in urban centers/cities
-workers producing tangible goods
-one way print (newspapers, books)
-electronic media (radio)
working a machine required literacy
What are the CHARACTERISTICS OF A INFORMATION AGE
- ww2
- information was more valuable
- interactive media
- large information workforce
- information materialism
- interconnectedness among individuals and institutions
- special status of scientific knowledge
- many messages and channels (4 channels -> 500 channels)
- widely diffused information technology
What is MODERNISM?
early 20th century
great society, utopian society, SIMPLE, PERFECT
